Digital price labeling is setting new standards in the retail and manufacturing sectors. In competition with online retail, the aim is to convince customers of stationary retail with the latest electronic technology. The digital price labels can be flexibly and easily attached to sales shelves and updated at any time thanks to the link with the ESL system. This simplifies internal processes. At the same time, the switch to a digital solution ensures sustainability in the company, as the electronic labels replace paper price tags and thus consume fewer resources. In addition to the current price, other product information as well as barcodes and QR codes can also be easily displayed on the labels. Thanks to its numerous advantages and possible applications, the electronic price labels also offer added value for customers. From mobile payment at the shelf and self-scanning at the checkout, the customer has a lot to offer. E-ink based price tags also impress with their technical features: Viewing angle stability of up to 180 degrees, battery life of up to 5 years, dustproof and waterproof.