Digital shelf wobblers are specially animated e-ink displays that can show moving images and text. In retail, they are used as an innovative product presentation at the point of sale for faster perception by customers and put the product in focus. The lenticular effect of the displays is created by so-called ink-in-motion technology: here, a transparent color print - also known as an overlay - is placed over a conventional e-paper display. Underneath is a layer with segments that can be individually controlled. The flashing animation sequences are generated by alternating between black and white.
The main focus of the shelf stoppers is their enormous effect on the customers. The animated images and texts attract the customers' attention. As an individual marketing measure, however, the wobblers not only make stationary retail more attractive, but also strengthen sales promotion and brand positioning. Customers can find out about promotions and offers for the product directly on the shelf. In addition to the price, advertising slogans can also be displayed on the shelf wobblers or new products can be promoted. The settings can be changed flexibly. At a viewing angle of 180 degrees, the moving content is displayed without any problems and there is no disadvantage compared to the paper version. The shelf wobblers can also be customized in terms of color, shape and size, and impress with their high resolution and vivid colors. Commissioning, installation and maintenance of the shelf wobblers is also simple and straightforward. Due to the extremely low power consumption and the easily replaceable batteries, there is no additional work for the employees.
The shelf stoppers are mainly used in stationary retail - from food and beverage retailers and specialty stores to the cosmetics, drugstore and bicycle trade sectors, the areas of application are very diverse. The animated displays are particularly suitable as a sales promotion tool for so-called FMCG articles, i.e. consumer goods for everyday use. Here, the wobblers are placed directly at the point-of-sale to specifically advertise and highlight the products.
The shelf wobblers are available in a wide variety of designs. On request, individual formats can be created in cooperation with the manufacturer Motion-Display - this way, new products are created again and again. Thanks to the exchangeable overlays, both the background animations and the color overlays can be redesigned. This makes it possible to display new advertising messages, images or other content at any time. On request, the e-shelf-labels team will plan an individually designed animated display together with you.
Animated displays with ink-in-motion technology
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